"Blending Industry Expertise with Technological Excellence"
Smart App Holding is a Saudi-based technology investment and operating group serving as the parent company to a portfolio of high-impact companies in the PropTech and FinTech sectors. As a strategic holding company, Smart APP empowers its subsidiaries with capital, expertise, and infrastructure to build and scale platforms that reshape how people engage with real estate and financial services across the Kingdom.
To empower INNOVATIVE TECHNOLOGY PLATFORMS that transform the real estate and financial services landscape through digitization, customer-centric design, and regulatory alignment.
To become the REGION'S LEADING TECHNOLOGY HOLDING group by building a connected ecosystem of future-ready PropTech and FinTech companies that create meaningful, scalable impact
Innovation-First Mindset
Integrity & Trust
Scalable Solutions
Customer Empowerment
Operational Excellence
Smart APP Holding provides
more than capital.
It delivers:
Strategic Oversight & Governance
Shared Services Infrastructure
Regulatory & Compliance Support
Capital Deployment & Fundraising Guidance
Talent & Partnership Development
Local Knowledge And Expertise
Smart App Holding operates through two core sectors: PropTech and FinTech. These two strategic arms reflect our commitment to transforming real estate and financial services in Saudi Arabia through technology-driven solutions, scalable platforms, and forward-thinking investments
PROPTECH
Sanadak is a regulated PropTech marketplace platform offering a trusted environment for real estate transactions in Saudi Arabia. It is the second company in the Kingdom to obtain a FAL license from the Real Estate General Authority (REGA) — marking a major regulatory and operational achievement. Sanadak connects buyers, sellers, and brokers on a seamless digital platform featuring verified listings, electronic contracting, and compliance-driven workflows, helping modernize the Saudi real estate market
Propics is a SaaS-based platform tailored for real estate developers. Built to cater the real estate market, Propics enables developers to manage unit sales, collaborate with brokers, and access real-time sales dashboards with payment solution. Propics streamlines sales operations, improves transparency, as well as enhances broker-developer engagement across the project lifecycle
FINTECH
Spark Horizon is the FinTech arm of Smart APP, currently under formation. The company will focus on Buy Now, Pay Later (BNPL) and Microfinancing services tailored for individuals. Spark Horizon will bring responsible and inclusive financial products to underserved segments, leveraging cutting-edge digital infrastructure, robust risk models, and a user-friendly experience designed for Saudi consumers
Abdulrawof Reda
A visionary entrepreneur with a passion for digital transformation in real estate and finance, Abdulrawof Reda is the founder and driving force behind Smart APP Holding. With a deep understanding of the Saudi market, Abdulrawof has a track record of building scalable businesses that solve real-world problems through technology and regulation-aligned platforms.
• Founder & CEO of Smart APP
• Ex-CEO of Reda Group for Investment & Development
• Board Member of multiple companies
• Angel Investor with successful exits
Saud Al Sulaiman
A respected business leader with vast experience in scaling operations and managing high-growth companies in Saudi Arabia.
• Co-Founder of Smart APP
• MD of Smart Foundations for Information Technology
• CEO of Al Sulaiman Group
• Ex-CEO of IKEA Saudi & Bahrain
• Co-Founder & MD Flow logistics
• Board Member of multiple companies
Majed Al-Tahan
A digital strategist and entrepreneur with deep expertise in product innovation and go-to-market execution, particularly in tech-driven industries
• Co-Founder of Smart APP
• MD of The Innovative Building Company
• CEO of International Applications (Danube and Bindawood Online Business)
• Board Member of multiple companies